Josh Kolm

Not only has Lay’s launched one of its more unique flavour combinations north of the border, the brand is hoping consumers will see it as an indulgent sweet treat that’s perfect for Valentine’s Day.

Launched at the beginning of the month, Lay’s Wavy Milk Chocolate takes the ruffled chip, seasons it with sea salt and covers it in chocolate.

http://strategyonline.ca/2015/02/11/lays-is-sweet-on-valentines-day/